The Government Transformation Expo 2024 – Our Experiences

The Bluewave Technology team were proud to partner with Salesforce and NHS Blood and Transplant to showcase our innovation at The Government Transformation Summit.

Last week, Bluewave Technology exhibited at the 2024 Government Transformation Expo, a premier event held at the Intercontinental London – The O2. The two-day summit brought together over 2,000 public sector leaders, innovators, and technology experts to discuss advancements, share insights, and explore solutions for transforming government services in the UK. With influential speakers, insightful panels, and a bustling exhibition floor, the event highlighted the current and future needs of the UK’s public sector. Bluewave’s experts were excited to stand alongside other innovators in showcasing how digital transformation can create more efficient, effective, and citizen-focused services.

Here are a few snapshots from the event:

Connecting with Public Sector Leaders

At Stand P11, positioned strategically between our partners Salesforce and AWS, Bluewave’s team welcomed event delegates who eager to discuss our bespoke digital solutions for the public sector. This prime location allowed us to deepen our partnerships with both Salesforce and AWS, allowing for cross-collaboration when discussing bespoke transformations with delegates who were looking for an implementation partner. As Platinum Salesforce partners, with top level customer satisfaction scores, and a reputation for success within the Salesforce ecosystem, we were the natural choice for UK public sector leaders who were looking to start their journey with Salesforce. Our mission for the summit was to showcase our Salesforce-powered solutions, designed to streamline public sector processes and help organisations save time, cut costs, while also fulfilling the unique needs of their departments and citizens alike. From citizen dashboards via Salesforce Experience Cloud to data-driven communications with Marketing Cloud, we engaged delegates with solutions tailored specifically to meet the public sector’s demands for efficiency, security, and sustainability.

Bluewave’s approach to digital transformation centers on providing comprehensive, custom-built Salesforce solutions that address both the operational challenges and larger goals of public sector organisations. By aligning technology with these mission objectives, we empower agencies to achieve long-term success. We were excited to see such a strong interest in our innovative offerings, from Net Zero Cloud’s environmental impact monitoring to Salesforce’s powerful Data Cloud capabilities for data management and analysis. Each interaction was an opportunity to discuss how our solutions create positive change across the public sector and UK government ecosystem.

 

Modernising Marketing to Save and Improve Lives

A key moment at the summit was “Modernising Marketing to Save and Improve Lives” – a presentation by Mark Croucher, Assistant Director of Donor Services at NHS Blood and Transplant. NHS BT’s mission is to save and improve lives by ensuring a safe, adequate, and reliable supply of blood across England, as well as plasma, platelets, and more, across the whole UK. Our work with NHS BT has been pivotal in helping the organisation reach its goals, centering on modernising their marketing approach to enhance citizen journeys, improve engagement, and drive more effective communication with donors.

As part of this large scale project, we implemented a custom Salesforce solution that allows NHS BT to manage and automate donor communications while tracking engagement in real-time. By leveraging Marketing Cloud’s robust capabilities, we’ve enabled NHS BT to communicate more effectively and support critical, life-saving services. During the presentation, Mark detailed how our solution has simplified outreach, improved response rates, and ultimately supported NHS BT’s vital work. Attendees were captivated by the potential impact, and it was a proud moment for Bluewave to highlight this important project.

If you’d like to know more about our work with NHS Blood and Transplant, please check out our video case study, which includes speakers from Bluewave, Salesforce, and NHS BT, and provides an overview of the project and its positive impacts. Watch the video here.

 

Building on the Momentum of the Summit

The Government Transformation Summit was an invaluable experience for Bluewave, offering a unique platform to share our vision, learn from others, and collaborate with leaders who are driving the future of public services. We’re grateful for the meaningful conversations we had and are excited to follow up on the potential partnerships sparked by these interactions. As we look to the future, we remain committed to empowering public sector organisations with digital solutions that streamline processes, enhance service delivery, and improve the lives of citizens.

Thank you to everyone who joined us at the event and took the time to engage with us at Stand P11. We’re looking forward to building on the momentum of this summit and helping more organisations in the UK public sector leverage technology to make a real difference.

 

If you’d like to know more about Bluewave’s public sector solutions and the Salesforce-powered digital transformations that we facilitate, please contact a member of our dedicated team today.