NHS BT engaged Bluewave to revolutionise the organisation’s complex communication system, in order to drive intelligent engagement with their donor base across the UK.
Bluewave’s experts were brought on to deploy a custom marketing, communication, and logistics solution, built using Salesforce Marketing Cloud. This innovative solution allows users to build and manage personalised customer journeys.
In this video: NHS BT, Bluewave, and Salesforce provide a detailed walk through of the project, explaining how intelligent marketing (powered by Salesforce Marketing Cloud and implemented with the expert knowledge of Bluewave’s technical team) will lead to more people donating blood and saving lives.
Check out the full video case study here:
Featured Speakers:
Mark Croucher – Assistant Director of Donor Services at NHS BT
Jason Towler – Head of Marketing at NHS BT
Nicola Lavender – Programme Manager at NHS BT
Dr. Simon Eccles – Chief Health Officer and VP at Salesforce
Finian Quinn – Business Development Director at Bluewave
David Weatherspoon – Senior Project Manager at Bluewave
About NHS BT
NHS Blood and Transplant is a special health authority, sponsored by the Department of Health and Social Care. NHS Blood and Transplant (NHS BT) is responsible for the supply of blood, organs, tissues and stem cells. It collects and supplies blood to hospitals in England and is the organ donation organisation for the UK. The organisation also undergoes world-class research into improving patient outcomes, and offers specialist services such and diagnostic and therapeutic services that provide vital support for blood transfusion, organ and stem transplantation.
About Bluewave
Innovation with experience.
Bluewave Technology is a privately owned Platinum Salesforce Partner founded in Dublin, Ireland in September 2000. Since then, our highly skilled technical experts have built a solid reputation for customer success, by providing bespoke digital solutions and consultancy services. Our proven implementation process has led to the delivery of over 250 successful Salesforce projects and engagements in the last decade.
We utilise Salesforce-powered technology to help organisations of all sizes with their digital transformation journey.
Website: www.bluewavecx.com
Email: info@bluewavecx.com
Address: 63/66 Hatton Garden Fifth Floor, Suite 23 London, EC1N 8LE
If you’d like to know more about Bluewave and the work we do, please contact our experts today.
