Salesforce World Tour 2023 – Our Experiences

Last week, Bluewave’s experts were lucky enough to attend this year’s Salesforce World Tour, London. Here are some of the key takeaways from our time at the event.


Salesforce World Tour is one of the biggest events in the Salesforce calendar, and as a Platinum Salesforce Partner – Bluewave were sure to secure our place at the event when the official dates were released. Once again, the hybrid event was structured well, allowing both in-person and virtual attendees to enjoy the proceedings. If you happened to miss World Tour, you can still catch all the excitement and inspiration via Salesforce+.

This year’s event featured highly acclaimed speakers such as Zahra Bahrololoumi CBA – CEO Salesforce UKI, Vinod Patel – COO of Cancer Research UK and Gillian Geraghty – Omnichannel and Ecommerce Director of Currys. There were also a number of insightful panels, including one from trailblazers Paul O’Sullivan – Senior VP of Solution Engingeering at Salesforce and Gillian Bruce – Principal Admin Evangelist at Salesforce, who discussed the latest AI developments with Marek Borowik – Global Head of Fan Engagement and Luisa Fernandez – Associate Marketing Director, both from Formula 1.

“Salesforce London World Tour 2023 at The Excel London last week was a huge success. Salesforce received an incredible endorsement of their market leadership through the sheer volume of over 20,000 attendees. For all of us in the ecosystem, the enthusiasm and sheer scale of the offerings on display have encouraged us to enter into the next 12 months incredibly excited about the opportunities ahead.”Harry Dunne, CEO at Bluewave


Key Takeaways

The biggest revelation from this year’s World Tour was how much artificial intelligence is changing the game for organisations. Salesforce has fully embraced AI technology, and announced the launch of its AI Cloud tool at World Tour last week. This event is all about innovation, learning, and connection to inspire and prepare for the future, and Salesforce has recognised how big a part AI has to play in that. Trailblazers from every industry took to the stage to discuss how forward-thinking organisations have already embraced and seen great results from using AI, but we need to demand more. With Service GPT, Sales GPT, Marketing GPT, Tableau GPT and a number of other Salesforce AI solutions, we’ll start to see even more impressive changes for 2023 and beyond. 

Experts at the event also took a look at financial services trends, examining recent global research, and discussing the launch of Salesforce’s upcoming Personalised Financial Engagement solution. Improving customer experience, increasing efficiencies, and celebrating inclusivity were also hot topics at World Tour this year.


Pooja Agrawal – Senior Salesforce Developer at Bluewave, as well as many other valued members of the Bluewave team, attended World Tour this year. Here are a few of her pictures from the event:

As the day drew to a close, event attendees flocked to the ExCeL centre’s nearby restaurants and bars to unwind following the fast-paced conference. Since then, positive feedback from sponsors and invitees has poured in, marking World Tour London 2023 a huge success. We certainly enjoyed ourselves there and we look forward to the next one.


Our Networking Event

As a result of Bluewave’s close relationship with Salesforce, we were asked to host the official Public Sector Afterparty for Salesforce World Tour, for the second year in a row. Once again, the event was a huge success, with registrations exceeding capacity and attendee numbers increased significantly from last year.

Bluewave’s senior management team were in attendance, with our CEO – Harry Dunne, Public Sector Lead and Sales Director – Paul Mooney, and our Net Zero Practice Lead and Business Development Director – Finian Quinn on hand to speak to existing and potential customers about the great work we’ve been doing. Some of our technical team members were also in attendance, with Project Managers, Salesforce Consultants, Devs, and Architects also available to discuss technical and business issues with customers who had questions. It was also great for those team members to meet some of the customers they’ve been collaborating with in person.

This event was designed to be a very relaxed evening with no presentations, as we wanted to give our guests the opportunity to unwind after all of the hustle and bustle of world tour. With a private bar well stocked and a delicious buffet on offer, guests flocked to the space, and it’s safe to say the event was a huge success. We’d like to thank all of our attendees – from the public sector, as well as utilities, finance, education, non-profit, and more, as well as the Salesforce leadership team and AEs that joined us, our own team members, and the wonderful staff at Fox Bars that ensured the event ran smoothly. We look forward to seeing everyone again next year!

“Bluewave was delighted to host the official Public Sector drinks reception at the Fox tavern beside the venue. We had a completely sold out crowd of over 150 customers from the Public Sector and beyond. This market has seen an incredible transformation over the past number of years, with the Public Sector breakout at World Tour being almost twice the size of last year. It was great to connect and relax after a long day with so many of our existing clients and to take the opportunity to meet new ones. This reception always offers clients an opportunity to network and share experiences, innovations and ideas with one another.”Harry Dunne, CEO at Bluewave


Although we didn’t get many pictures, here are a few snapshots of the very beginning of the evening:

We’d like to say a huge thank you to everyone that joined us at the official Public Sector Networking Event for Salesforce World Tour London 2023. We hope to see you again at our next gathering. For everyone that couldn’t make it, please keep an eye on our Events/Blog page for upcoming events and messaging from us.

To find out more about upcoming Bluewave events, or if you’d like to discuss how our bespoke, Salesforce-powered digital transformations could benefit your organisation, please contact our experts today.