Salesforce World Tour London 2026 – Our Experiences

Last week, the Bluewave team joined thousands of customers, partners, and Salesforce enthusiasts at Agentforce World Tour London 2026. As one of the biggest events in the Salesforce calendar, the day was packed with keynote presentations, customer success stories, live demonstrations, and insights into the future of AI, Agentforce, data, and the rise of the Agentic Enterprise.

From hearing how organisations such as Adecco, Formula 1, and Canada Goose are embracing AI-driven transformation, to exploring innovations like Headless 360, attendees were given a glimpse into how Salesforce is helping organisations turn AI ambition into real-world business outcomes. The event concluded on a high note with a guest appearance from comedian Michael McIntyre, whose entertaining session brought plenty of energy and humour to an already memorable day.

Alongside World Tour, we were also delighted to host our 5th annual Public Sector Networking Event, bringing together customers, partners, Salesforce representatives, and industry peers for an evening of conversation, collaboration, and networking. Here are some of our key highlights and takeaways from a busy and inspiring day.

The Agentic Enterprise Takes Centre Stage

As expected, Agentforce dominated the agenda throughout the day. Salesforce’s keynote focused on how organisations can move beyond AI experimentation and begin embedding AI agents into everyday operations. The concept of the “Agentic Enterprise” was a recurring theme, showcasing how humans and AI agents can work together across customer service, sales, operations, and more. The message was clear: AI success isn’t just about adopting new technology – it requires a connected ecosystem of trusted data, business processes, and intelligent automation working together to deliver measurable outcomes.

While AI was the headline topic, data remained one of the most important discussions of the day. Across keynotes and breakout sessions, Salesforce reinforced that effective AI relies on trusted, connected, and accessible data. Organisations looking to unlock the full potential of AI must first ensure they have strong data foundations in place. This message resonated strongly across both private and public sector organisations, many of which continue to focus on improving data quality, governance, and visibility across complex system landscapes.

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Headless 360, Customer Stories, and the Future of Salesforce

One of the highlights of every World Tour event is hearing directly from customers. This year’s keynote featured organisations including Adecco, Formula 1, and Canada Goose, who shared how they are using Salesforce and AI to improve customer and employee experiences. Despite operating in very different industries, each organisation demonstrated how AI can empower teams across Sales, Marketing, Customer Service, and beyond, to tackle complex challenges, streamline processes, and deliver better outcomes. The sessions provided practical examples of how AI is already delivering value today, while maintaining trust and governance – a key focus for Salesforce..

Another major talking point was Salesforce Headless 360, a new approach that makes Salesforce capabilities available through APIs, tools, and services that can be accessed by applications and AI agents – such as Claude and ChatGPT. The announcement reflects Salesforce’s vision for an AI-first future, where users may not always interact directly with a traditional interface. Instead, AI agents will increasingly retrieve information, automate tasks, and orchestrate workflows behind the scenes. It’s an exciting development that opens up new possibilities for organisations looking to scale automation while maintaining the security and governance Salesforce is known for.

Our 5th Annual Public Sector Networking Event

Following a packed day at World Tour, we were delighted to welcome customers, partners, Salesforce representatives, and industry peers to our 5th annual Public Sector Networking Event. Once again, we hosted the event at the Aloft Hotel, just a short walk from the ExCeL London venue. Returning to the same location as last year, guests gathered at The Forge – formerly the WXYZ Bar – for an evening of networking, complimentary food and drinks, and plenty of engaging conversations that continued long into the evening.

The event provided a fantastic opportunity for our leadership team to reconnect with existing customers, strengthen relationships with Salesforce and technology partners, and meet prospective new customers from across the public and private sectors. As always, some of the most valuable discussions happened away from the conference floor, with attendees sharing experiences, challenges, and ideas around digital transformation, data strategy, and AI adoption.

We were also proud to showcase our latest customer video case study, created in collaboration with SSE. It was a great opportunity to share another real-world success story and celebrate the strong partnerships that continue to drive meaningful transformation. Stay tuned for the video release in a few weeks! Most importantly, our event once again demonstrated the strength of the Salesforce community – bringing people together to exchange knowledge, build connections, and learn from one another remains one of the most rewarding parts of World Tour, and we’re grateful to everyone who joined us.

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Looking Ahead

Agentforce World Tour London 2026 highlighted how quickly the Salesforce ecosystem is evolving. AI agents, trusted data, and connected experiences are rapidly moving from vision to reality. Combined with the fantastic conversations at our Public Sector Networking Event, the day reinforced the importance of building strong foundations for innovation while continuing to learn from the wider Salesforce community. We’re already looking forward to seeing how these technologies develop over the coming year – and to returning for World Tour London 2027.

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To find out more about upcoming Bluewave events, or if you’d like to discuss how our bespoke, Salesforce-powered digital transformations could benefit your organisation, please contact our experts today.